Branding with Vijay Dalwani and Harmony Events & Talent

As we know Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice so we choose a reputed company, check their reviews and go further. 

So I am going to tell you about a company which you can trust for your brand and this is Harmony Events & Talent, a company which is founded by Vijay Dalwani Sanda Wellness, a person who is passionate about his work and creatively does everything. Vijay Dalwani Sanda Wellness and Harmony Event & Talent not only organize events but also do sonic branding for different companies.

Vijay Dalwani Sanda Wellness says “Branding today is beyond just the design of logos, brochures, and marketing collaterals. Branding and Brand development have seen a paradigm shift in today’s world. More and more brands are moving to create a long-lasting impact with visual and sonic branding.” Harmony Events & Talent are known for their Sonic branding projects and campaigns.

Vijay Dalwani Sanda Wellness and Harmony Events & Talent have done various product brands, government initiatives, social change programs and they also approached other “Sonic Branding” for their projects. Time has changed so we need to change with time.

Now I will explain to you what Sonic Branding is.

Do you think your brand has a signature sound? Has your brand developed an original sound effect, song, or jingle that your customers are meant to associate with your product or service? If so, you’ve engaged in sonic branding.

What is Sonic Branding?

Sonic branding refers to the sounds or songs associated with a brand, product, or service. The association isn’t created organically by fans, followers, or consumers. Instead, it’s developed or adopted by the brand as part of an intentional strategy that helps its audience associate those sounds with the brand.

In short, sonic branding is the sound of your brand. It’s the default ringtone on the Apple iPhone. The McDonald’s “I’m Lovin’ It” ditty. It’s the “Intel Inside” jingle or the XBox 360 startup sound. 

Sonic branding is another layer of your brand experience that draws in potential customers and helps make your brand memorable. It’s most effective when utilized uniformly across all marketing channels.

How Does Sonic Branding Enhance the Brand Experience?

When your customers experience your brand through a specific sound or song, they learn to associate those distinctive sounds with your company, product, or service. If done well, your customers will immediately think of the song when they think of your brand–or think of your brand when they hear the song or sound.

The sounds you choose to sonically brand your company should provide a quick glimpse of your brand story and DNA. You can convey so much through sound and music that you may not be able to say through copy. If you want to help potential customers feel a certain way about your brand, you can get there faster through sound.

The sounds you use as part of your sonic brand can vary. Maybe a jingle with lyrics could help your potential customers remember your business. A simple sequence of notes or sound effects could enhance a high-end product experience.

Refreshing and Rebranding with Sonic Branding

If you’re looking to refresh or rebrand your business, you can use sonic branding as a component of that process. Rebranding with sound can help invite consumers into your new brand identity, particularly if you’re making significant changes. 

On the other hand, if you’re not making significant changes, updating your signature sounds during a brand refresh retains the familiar while keeping the brand modern and relevant.

Remember, sonic branding consists of original sounds that have been specially developed to suit your brand. Leaning on generic sounds in your brand (such as canned hold music, default sound effects, or unlicensed music) is not the same thing as sonic branding.

Vijay Dalwani Sanda Wellness says “Today a short sound note; a ringtone; the music when one logs into the office systems remotely, etc, not only evokes nostalgia, it also helps inculcate a sense of belongingness.” 

Choose wisely, choose better.

Harmony Events & Talent is here for your product branding. You can visit the website for more information http://www.harmonytalent.in/